The River Canoe Club & Civille
Litter prevention strategy
* 1-min summary
Problem: People lack awareness of littering and do not take action for litter prevention.
Process: Researched and analysed the deep reason for the problem and how to change people’s behaviour.
Outcome: a strategy guide to support the client to educate people and inspire behaviour change to meet their 5-year goals.
Duration
A 3 weeks sprint
Team
Ivy, Nobuto, Vanessa
Methods
Business analysis, secondary research, competitive & comparative analysis, surveys, affinity mapping, Minimum Viable Products, design studio, sketching and strategic planning
Client
The River Canoe Club (RCC) & Civille
Deliverables
Tools
Paper & pencil, Google Form, Notion, Miro and Figma
1. The brief
The RCC and Civille have cleaned up litter for years, and they have now set a goal to halve the litter along the Cooks River by 2025. They want to involve individuals or small businesses in litter prevention, and they also want to engage people to join their community.
How might we change people’s long-term behaviour and encourage people to do something about litter prevention?
2. The challenges
It's a broad topic
This is not a project with a clear path
The clients are sure about what to start with
3. How do we deal with these challenges?
Doing a lot of primary & secondary research.
Have more deep conversations with the clients.
Determining the final design direction by designing multiple solutions and showing them to clients.
Catching up with the client frequently to ensure we are at the same page.
4. The research
The survey shows that people lack awareness and motivation.
People need triggers and start small when changing their behaviour.
Community pride and emotional propaganda is the key to a successful campaign.
5. The deliverables
A litter prevention strategy that illustrates how the individual would join the community. The strategy included:
What motivate people
How to raise awareness
Changing people's behaviour from small steps.
Examples of proactive & reactive triggers.
The strategy also recommends that the clients test different solutions on a small scale and measure their success.
6. Reflection
Have deeper conversations with the clients to find out their pain points & needs.
Sometimes, clients are unsure what they want, but they know what they don’t wish to after showing them something.
UX design is not only about designing a website or app.
